Moroccan thyme honey: what makes it special, why it costs more and how to choose it
Thyme honey is one of Morocco’s most prized honeys. Where it comes from, its colour and aroma, why it is expensive, and how to choose and enjoy it.
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Honey guide
Chaidmia Hora pure honey: Moul Chfenja’s review and our latest videos from the countryside
At Chaidmia Hora we often say that pure honey isn’t proven by nice words or advertising, but by the people who buy it, taste it and come back for more. In this article we share a review from one of our customers, Moul Chfenja, who tasted our honey and gave his honest opinion on camera. After that, a few tips for choosing pure honey, and our latest videos from the countryside.
Moul Chfenja’s review of our pure honey
After tasting our honey, Moul Chfenja said without hesitation that it is 100% pure honey, on his own guarantee, with a fair price and very high quality. He also thanked our parents and everyone who works on it, and encouraged anyone looking for pure honey, amlou or argan oil to get in touch with us.
Those words make us very happy, not because they praise us, but because they sum up exactly what we aim for: bringing people pure honey at a fair price, with the same trust you find between neighbours in the countryside.
What exactly is pure honey?
Pure honey is honey that bees make from flower nectar and that leaves the hive with no added sugar, syrup or water, and without being overheated. Each variety takes its taste and aroma from its plant: thyme honey is strong and fragrant, euphorbia honey leaves a peppery feeling in the throat, and orange blossom honey is light and sweet. To get to know each one, read our guide to Moroccan honey.
How to choose pure honey and avoid fake honey
- Buy from people you know: someone who knows where their honey comes from and can answer your questions, not just a reseller.
- Watch the price: pure honey takes work and patience. Honey that is far cheaper than the market should make you ask questions.
- Smell and taste: every variety has a clear aroma. Honey with no smell and no distinct taste is not a good sign.
- Crystallisation is not a flaw: a lot of pure honey sets in the cold. That is natural, not proof of fraud.
- Don’t rely only on home tests: the water glass or match test gives no reliable answer. We explain why in how to tell pure honey from fake honey.
How to use pure honey at home
- At breakfast: with beldi bread and butter, with msemen or baghrir.
- A spoonful in the morning: on its own, to enjoy the full flavour.
- In tea or warm water: instead of sugar, but not in boiling water, so the aroma isn’t lost.
- With yoghurt or fruit: a drizzle of honey changes everything.
To keep the same taste for a long time, store it in a well-closed glass jar, away from the sun and out of the fridge. All our tips are in how to store honey at home. Important: honey should not be given to babies under one year old.
Questions we often get about pure honey
Why is pure honey more expensive than supermarket honey?
Because there is only a limited amount, it depends on each year’s rain and flowering, and it takes the work of a beekeeper who moves his hives from place to place. Very cheap honey is often blended, heated or imported.
Should pure honey always be runny?
No. Many varieties crystallise over time and in the cold, which is normal. To make it runny again, put the jar in hot (not boiling) water and stir with a dry spoon.
How do I order your honey?
It’s easy: open the product you like, click “Order now”, enter your name, phone, city and address, and we’ll call you to confirm. Delivery across Morocco, cash on delivery.
Our latest videos from the countryside
Between honey, amlou and argan oil, life in the countryside never stops, and every week we share one of our days with you. Here are our latest videos:
- Breakfast in the Moroccan countryside: a beldi breakfast in the morning, then we renewed the soil of the roses in the garden.
- Picking olives by hand: a harvest day with the family, and a guessing game about how much we picked.
- Rabbit tanjia straight from the clay oven: the full recipe is in our article rabbit tanjia in a wood-fired oven.
If you enjoy these videos, subscribe to our channel Chaidmia Hora so you don’t miss anything.
Try Chaidmia Hora pure honey
To taste the honey Moul Chfenja loved, find all our varieties in our shop. Not sure which to pick? The 4 Honeys Pack lets you taste and compare, and delivery is free on packs. Cash on delivery across Morocco. Any question? Message us on WhatsApp: +212682077365.
